Blog

Frank Hulshoff Director Sock by Sock

Green is The Color of Money and That is A Good Thing

If you have been following the economic news over the last two years you cannot miss it: the green wave that has been so prevalent over the last decade is rolling back, forced to retreat by the basic laws of economics that are always the break water that can withstand any fad.

Many who work in the Circular Economy see this as a worrying trend, after all we like to leave a better place for future generations. However, I believe that more focus on the “Economy” part within Circular Economy is what is going to bring lasting impact.

We started Sock by Sock for a very simple reason: there is overproduction in the sock industry on one side and a user group without the means to purchase this fundamental product on the other side. One of the reasons why Sock by Sock has been able to gain traction is because we solve a problem for both the producers as well as the end users of the products, without distortion (and here it lays the key) the economic laws that govern our industry. Simply put, we would not have our environmental and social impact if we would be a threat to the business model of our industry.

One of the foundations of Sock by Sock is our commitment to share our knowledge with students in the topic of Circular Business models. One of the key pillars of our guest lectures is that any green business model needs to be profitable. Sustainability should also apply for the economics of a business model, if you can’t make a profit, your business is not sustainable, and therefore neither is your impact. And with that in mind, it is good to see that the economical drivers behind the green trend have become more prominent.

The future is bright for any idea that helps humanity forward and the only thing you must do is make the economic part sustainable as well.